Ruggable and goop have just teamed up for a rug collection |

Ruggable and goop have just teamed up for a rug collection |


What happens when two of the biggest interior brands join forces? Well, in the case of goop and Ruggable, highly coveted products are sure to ensue. Gwyneth Paltrow’s luxury brand (which boasts the infamous white boucle sofa) has partnered with the cult-favorite floor accessory company to produce a unique line of rugs, and needless to say, we will be adding them to our carts.

The brand-new product drop features eight different rugs, which come in flatwoven, tufted, and re-jute textures. According to a press release, Ruggable (rightfully known as one of the best places to buy rugs) took cues from goop’s serene aesthetics and combined it with globally-inspired materials and designs.

Paltrow had this to say about the collection: ‘A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book. For Ruggable x goop we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels. Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come.’

goop x Ruggable rug

(Image credit: Ruggable)

The collection certainly takes on an internationally-inspired approach, with Indian dhurrie and Spanish revival aesthetics peppering the designs. The rugs come in mostly neutral hues, with a couple of teal and indigo options for the more color-oriented. Subtle patterns of stripes, polka dots, and grids provide plenty of visual stimulation without being overpowering.



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